PRODUCTS

In addition to the consultancy and market research projects undertaken, SWV annually conduct in-depth quantitative surveys and analysis on the optical industry in various countries, known as International Market Models (IMM'S). A team from SWV also regularly attends the major international optical exhibitions Opti, Mido and Silmo and produce a Trade Show Report, written for industry professionals and published within 10 working days of the trade show closing.

MARKET REPORTS 2020

In 2020 SWV Strategy with Vision Management GmbH deliver market reports for the following countries:

1. France                        
2. Germany                    
3. UK                              

The market reports in 2020 are similar in the format of 2019.  But there will be three new sections added.

1. The progressive split will appear in each of the quarterly reports, from Q2 onwards.
2. In the July report retail optical sales of the top 10 optical retailers will be added, including:
1. Average turnover per outlet
2. Total turnover
3. Share of market
4. Growth in sales
3. In the July report estimates of market shares by retail channels will be added.

If you are in the reports or studies below, please contact SWV, using the contact details below or by completing the form at the bottom of the page.

CONTENTS AND TIMESCALE

Mid-April 2020                       First Quarter Report

• Executive summary Q1
• Q1 – Mood in the optical industry - a total of up to 10 interviews with manufacturers, distributors and retailers
• Volume and value of ophthalmic lenses for Q1
• Forecast of ophthalmic lenses for 2020
• The effect of the corona pandemic in the optical industry.

End of April 2020                  Year End of 2019 Report

• Volume and value of ophthalmic lenses for 2019 (final figures)
• Market shares by ophthalmic lens companies in volume and value for 2019
• Split of ophthalmic lenses by materials and coatings/treatments for 2019
• Internet sales of spectacles and contact lenses for 2019.

Mid-July 2020                        Second Quarter Report

• Executive summary Q2
• Q2 - Mood in the optical industry - a total of up to 10 interviews with manufacturers, distributors and retailers
• Volume and value of ophthalmic lenses for Q2
• Forecast of ophthalmic lenses for 2020
• The effect of the corona pandemic in the optical industry.
• Sales of top 10 retail optical outlets for 2019
• Estimate of market shares by retail channel for 2019.

Mid-October 2020                 Third Quarter Report

• Executive summary Q3
• Q3 - Mood in the optical industry - a total of up to 10 interviews with manufacturers, distributors and retailers
• Volume and value of ophthalmic lenses for Q3
• Forecast of ophthalmic lenses for 2020
• The effect of the corona pandemic in the optical industry.

Early February  2021            Fourth Quarter Report

• Executive summary Q4
• Q4 - Mood in the optical industry - a total of up to 10 interviews with manufacturers, distributors and retailers
• Volume and value of ophthalmic lenses for Q4
• Estimate of ophthalmic lenses for 2020
• The effect of the corona pandemic in the optical industry.

DELIVERABLES  AND COST

SWV will deliver the reports in Excel.

The cost per report per country is €6,000 (six thousand euros).  The cost for all three market reports is €18,000.