More than market research

To date our clients have sought our consultancy services in the following areas:

  • Strategy development, including possible growth of business
  • Acquisition and sale of businesses
  • Technology transfer – introduction of new products
  • Identification and selection of new distributors
  • Optical retail chain development
  • Database development and verification
  • Company analysis
  • Market analysis
  • Access to the SWV International Market Models - France, Germany, Italy, UK, Spain and other countries.

Recent projects carried out by SWV

  • Advising a large consultancy company involved in the sale of a retail chain in Scandinavia
  • Advising a retail chain in the Near East on how to improve their product mix by visiting their outlets, analysing their figures and interacting with the management to suggest recommendations
  • Study of the prescription lens business for safety eyewear in Germany
  • Supporting an American company in building up sales of their products in the European Market.

Our client list includes

  • International manufacturers
  • Retailers
  • Distributors
  • Institutes and Public Bodies
  • Press and Media
  • Other consultancies.

Most clients come to SWV from a business or an organisation, related either directly or indirectly to the eyewear and eyecare sector. However, SWV has also worked with clients outside the sector who foresee possibilities for their products and services in the eyewear and eyecare markets.

The SWV team is headed by Mark Mackenzie, who is one of the two founders of the company. Mark was formerly International Business Development Director for the ophthalmic business of Carl Zeiss Vision. Before this, he was a Vice President of Sola Inc., responsible for the European region. His experience in the ophthalmic industry followed a career in consumer goods marketing at L'Oréal and Tarkett. Before this he studied at INSEAD.

The team of consultants who work for SWV also have strong track records of working in senior positions in the vision care industry. Together, their experience covers all aspects of the vision care market, from frames and lenses to manufacturing, sales, marketing and retail. The geographic spread of the SWV team enables rapid understanding of the local situation of clients, including cultural and regulatory perspectives. Consultancy projects have been conducted worldwide, across all continents.

Our ability to enhance your activities is constantly growing and we would be pleased to discuss in complete confidence any project where our resources and perspectives could benefit you.