(Sao Paulo Optical Show)
Dates: May 24 (Wed.) ~ May 27 (Sat.)
Location: Transamerica Expo Center, Bairro Santo Amaro, Sao Paulo, Brazil
The reduction resulted in the “feel” of a busier, more well-attended show overall, since the attendees were distributed among two halls instead of three.
The impression of the halls was dominated by GO (General Optical) and ESSILOR.
Floor traffic on 5/24 and 5/25 was reported as “good” and “busy” by event staff (like ushers) and exhibitors. We attended on 5/26, our impression was shared by our contacts that it was “kind of slow”. People did say that Friday was less busy than the previous two days.
Industry Magazine The View commented:
o They saw more franchises this year than previous years,lessdistributors.
o The reduction in traffic might be attributed to growth the Arjosul Fair, a competing show in the state of Rio Grande do Sul in September. It combines frames and sunglasses with jewelry and fashion, some see it as more on trend, more innovative.
We learned that national chain FOTOTICA was purchased by Grand Vision.
The sales manager of a frame company said the sales generated at the show would not come close to the investments required, however, it was positive to exhibit since many customers had doubts/questions about the future after the sale of their company. Being at the show allowed for good customer relations inthat light.
Traditional food service facilities were replaced by “food trucks”, a popular trendin Brazil now, reportedly following a trend in the USA.