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SWV Online

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Every year SWV visits the
following Optical Shows:

OPTI in Munich, MIDO in Milan and SILMO in Paris

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Always up to date with SWV IMM's

The International Market Models (IMM'S) from
SWV provide in-depth quantitative information
and analysis on the optical industry in each
country

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SWV CAN HELP YOU IN A NUMBER OF AREAS –
EXAMPLES ARE

  • Advising a large consultancy company involved in the sale of a retail chain in Scandinavia
  • Advising a retail chain in the Near East on how to improve their product mix by visiting their
    outlets, analysing their figures and interacting with the management to suggest recommendations
  • Study of the prescription lens business for safety eyewear in Germany
  • Supporting an American company in building up sales of their products in the European Market.

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SWV offers a wide range of international trade show reports
and market models, which can be requested online.

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  • Welcome

  • Trade Show Reports

  • International Market Models

  • Consulting

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WELCOME TO STRATEGY WITH VISION

SWV Strategy with Vision is an independently owned Consultancy and Market Research Company, specialising in the eyewear and eye care business. Since its foundation in 2001 SWV has established an international team of consultants with solid senior line management experience in optical businesses and consumer goods marketing.

In addition to ongoing reports, which are available for client subscription, SWV designs and implements projects to fulfil market research programmes tailored to the needs of the optical industry.

SWV works with optical manufacturers, non-optical manufacturers, which wish to enter this sector, retailers, distributors, institutes and public bodies, trade organisations and the press and media.